Vancouver Canucks captain Quinn Hughes has been spotted working with a new brand known for its delicious cookies.
The 25-year-old has gotten together with Oreo as one of six hockey players for the brand’s new “Stay Playful” campaign. The goal behind the program is to help ensure “hockey is accessible, affordable, and above all, fun for kids in communities across Canada.”
The star Canucks defenceman can add Oreo to a long list of sponsorship partners. He’s also worked with Gatorade and Glory Juice, among other brands in the past.
Oreo is giving away a total of $200,000 in grants for new hockey equipment to 14 different organizations across Canada. Eligible groups can apply for the cash now with the deadline being March 15.
Youth hockey is growing increasingly expensive and pricing out many families across the nation. From travel expenses to equipment costs, it can be very pricey for parents to put their children in hockey. Oreo is trying to combat that by offering the $200,000, split into four $25,000 grants and 10 $10,000 grants, to youth teams.
The brand has enlisted a group of the biggest names in hockey to help. The other players alongside Hughes in the advertisement are William Nylander, Zach Hyman, Nick Suzuki, Sarah Nurse, and Marie-Philip Poulin.
Hughes answers a few questions on the Oreo website for the campaign and provides advice to young hockey players working hard to achieve their dreams from coast to coast.
“My advice would be to worry less about performance and just make sure you are enjoying playing the game every time you are on the ice. Usually when you’re having fun, the results will follow.”
This is not Oreo’s first foray into the hockey world. The classic cookie brand is also the current helmet sponsor on the Toronto Maple Leafs home jerseys.