Our ‘Wildest Dreams’: Vancouver’s Yaletown is transforming into TaylorTown in December

‘Tis the season!

Oh, you thought we meant the holidays? Well, yes, but Santa isn’t the only one coming to town. Taylor Swift’s Eras Tour is concluding in Vancouver on December 6 and 8, and to celebrate the iconic show — and the upcoming holiday season — Yaletown will be transforming into TaylorTown.

Find Swiftie-central

yaletown bia taylortown vancouver

Image via Yaletown BIA

TaylorTown will take place at Bill Curtis Square and Helmcken Plaza on December 7. This free, family-friendly community event will celebrate the holiday season with a Taylor-made twist to welcome the Swfities to town as they get ready for the Eras concert (and appease those of us who didn’t win the Ticketmaster Great War).

The one-day event will feature a gift market, a giant friendship bracelet as a photo station, a digital birthday card to Taylor Swift (the 13th is just around the corner), and free visits with Santa.

Now the question is, what will you wear to the big show? Yaletown is rife with local boutiques featuring fashions that’ll never go out of Style so get ready to have The Best Day and shop ‘til you drop at some of our favourite stores.

Outfit inspiration …Ready For It?

yaletown bia taylortown vancouver

Image via Yaletown BIA

Whether you’re curating a concert look, preparing to wow at a holiday party, or picking out the perfect present, Yaletown’s collection of shops and boutiques has you covered this winter.

Fine Finds Boutique is a collective featuring pieces that make the ordinary moments in life a little more special, with dreamy outfits for any occasion. Channel your inner Lover with the adorable Pointelle Heart Cardigan, be Maroon in the classy Wine Faux Leather Dress, or get Fearless for your Christmas party in the snowflake-esque Fit & Flare Jacquard Dress.

Or veer two blocks up to West of Woodward, home to the largest premium women’s denim selection. Make your Debut in the timeless AG Stella Wide Leg Denim Jean Unspoken (bonus points if you pair them with the Daydreamer Tim McGraw Cowboy in Me Sable), or kick things up a notch with the Faithfull Bijou Asymmetric Dress, which proves that you can still rock your Reputation at formal events.

Don’t worry boys, we’ve got you covered as well. Brooklyn Vancouver specializes in denim and high-quality menswear with products that’ll become your wardrobe staples. Give off Evermore vibes in The Ripper Shirt in Twisted Plaid or get FolkloreCardigan-cozy in a Dehen Shawl Sweater Coat.

And that’s just the tip of the iceberg. Now, if only you could go Back to December all the time!

Yaletown’s TaylorTown

When: December 7, 2024
Time: 12 pm to 5 pm
Where: Bill Curtis Square and Helmcken Plaza — 338 Helmcken Street, Vancouver

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