For many Canadians, investing in the stock market may feel like an activity reserved only for those with deep pockets and years of experience. On top of that, many of the stocks you might be interested in adding to your portfolio have an expensive per-share cost, making them feel out of reach.
But now, TD Direct Investing is changing that narrative with the launch of real-time partial share trading.
A more accessible way to start investing
So, just what are partial shares? Trading partial shares, which is also referred to as fractional trading, works just like regular stock or ETF (exchange-traded fund) trading, but with even more flexibility for investors.
If you’ve ever been discouraged by high stock prices or felt unsure about where to begin, partial shares from TD Direct Investing offer a perfect entry point. With as little as $5, you can own a fraction of a stock or an ETF, making it easier to kick-off your investment journey on your own terms.
Whether you’re just getting started or looking to diversify your portfolio, partial shares from TD Direct Investing make it easy to invest in the stock market without a significant upfront financial commitment. It’s designed with new and emerging investors — like Millennials and Gen Zs — in mind, but it’s a useful tool for anyone looking to expand a smarter portfolio.
Flexibility meets affordability
The beauty of trading partial shares from TD Direct Investing is in its simplicity. You don’t need to wait until you’ve saved enough to buy a full share of a high-priced stock. Instead, you can buy a fraction that suits your budget, allowing you to gradually build a portfolio that aligns with your financial goals.
With dollar-based investing, you decide how much you want to invest, and that amount is used to purchase a portion of a share — no matter the stock’s price. And through TD Easy Trade™, you get 50 commission-free stock trades per year, making it even easier to get started. Plus, you can hold both Canadian and US dollars in your account and trade in each market without needing to convert currencies, allowing you to save on conversion fees.
It’s a great way to learn by doing — investing in companies and industries that interest you without putting too much at stake. Whether you’re starting with $5 or $500, you have the flexibility to invest at your own pace.
Diversification, one fraction at a time
A well-diversified portfolio is key to managing risk, but diversification can seem out of reach for those with limited funds. With partial shares, TD Direct Investing makes it easier than ever to spread your investments across different sectors and assets. This means you can build a balanced, diversified portfolio — helping you manage risk and maximize potential returns, regardless of the budget you’re working with.
With partial shares from TD Direct Investing, you can also engage in real-time trading. This means you have immediate access to execute trades at the current market price for both full shares and partial shares.
TD Direct Investing’s platforms, including TD Easy Trade™, WebBroker, and Advanced Dashboard, make it simple to manage and track your investments, giving you the tools you need to succeed, no matter where you are on your financial journey.
Get started with confidence
For those new to investing, TD Direct Investing offers a wealth of educational resources to guide you. From the TD Direct Investing Learning Centre to free webinars and Master Classes, there are plenty of ways to help build your investing knowledge and confidence. Recognized as Canada’s top digital brokerage by The Globe and Mail for two years in a row, TD Direct Investing offers tools that Canadians can access to help take their investing abilities to the next level.
Getting started is easy, too. Partial shares from TD Direct Investing can be purchased through TD Easy Trade™, WebBroker, Advanced Dashboard, or the TD mobile app — making investing accessible anytime, anywhere. It’s never been simpler to take control of your financial future.
To visit the TD Direct Investing home page and find more information on partial shares, click here.
Any securities information provided in this article is subject to change based on market and other related conditions. This article is not intended to provide legal, tax or accounting advice in relation to investing or to provide specific personalized investment advice. Any reliance upon any such information is solely and exclusively at your own risk. Before you make any investment decisions, always ensure you do your own investment research.
TD Direct Investing is a division of TD Waterhouse Canada Inc., a subsidiary of The Toronto-Dominion Bank.
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