Vancouver Whitecaps are for sale and ownership is going to make a huge profit

The Vancouver Whitecaps could soon be changing hands.

The team’s ownership group, including Greg Kerfoot, Steve Luczo, Jeff Mallett, and Steve Nash, put out a statement today revealing their intention to sell the club. This group came together and took control of the team back in 2008. They were awarded an MLS franchise back in 2009 for $30 million.

“Our group have been committed to transforming our local soccer club into a significant contributor to our community,” said Kerfoot in the statement. “It is gratifying to see how meaningful the Whitecaps have become to so many, and to have been able to contribute to the growth of a vibrant and thriving soccer community in Vancouver, the Lower Mainland, British Columbia, and beyond.”

“The passionate MLS supporters, Academy development teams and players, the thousands of kids who attend camps, and the groups we support in nurturing the game in so many places have all proven out our belief in Vancouver as a first-class soccer market. The future of the Vancouver Whitecaps is bright.”

Kerfoot originally acquired the Whitecaps back in 2002 and has been part of ownership since.

“The Vancouver Whitecaps would not be where they are today without the vision and commitment of this exceptional ownership group,” said MLS commissioner Don Garber. “The Whitecaps are a terrific club in a world-class city. On behalf of everyone at Major League Soccer, I want to thank them for their tremendous contributions and look forward to working with them to identify new ownership for the club.”

“The current ownership has built a solid foundation for Whitecaps FC – it is the right time for an owner with the platform, resources and ambition to enhance the club’s ability to compete at the highest levels of MLS and steward the club in realizing its significant potential,” continues the press release.

Forbes valued the Whitecaps at $420 million back in February, ranking 28th out of 29 MLS teams. That’s 14x the original expansion fee. They reported the team as having $25 million in 2023 revenue but operating at a net loss of $14 million.

The ownership group has picked Goldman Sachs to advise throughout the sale process.

The club plays at BC Place, one of the only government-owned stadiums in MLS. This affects their revenue opportunities as they are just a tenant. The organization did invest $15 million to build the Whitecaps FC National Soccer Development Centre at UBC, a training centre.

The Whitecaps played in the MLS since 2011 and have made the MLS Cup Playoffs in three of the last four seasons. They celebrated their 50th anniversary in the 2024 season and nearly pulled off a massive playoff upset against LAFC.

There are also major changes for the team happening on the pitch. Manager Vanni Sartini was surprisingly let go in late November.

More to come…

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